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In-house strategic use cases

From my experience in Fortune 50 high-tech and Fortune 500 professional services companies, I have research and strategic project use cases I would love to speak about confidential agreement, and include but are not limited to:

  • Internal tech platform analysis and proposal to increase global MarCom organization collaboration
  • Global social media strategy that established social-specific standards, an internal governance and support network, and a market-aligned social presence
  • Analysis and strategic proposal for improving employee review site presence
  • A novel event app feature, allowing tech event users to more easily find sessions and demos relevant to AI-defined topics (US patent 15305248)

Master's Capstone Project - Parsons at The New School

My capstone project aims to create a user-centered business solution, using design thinking methodologies in answering a challenging problem. I chose to investigate consumer plastic waste and have asked "how might we delightfully reduce single use utensils in the US?"

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Final concept | Systemic reuse to reduce

Borrowed Good, a new third-party service provides metal flatware to provide to restaurants at low-cost subscription for takeout use, with deposit bins in convenient locations, such as transit entries and community hubs. Borrowed Good picks up, washes, and redistributes the metalware to be used again. Utensils sourced are donations and marked to be in the system.

Next step is to launch a full pilot; check out the live site and join in the project with your feedback!

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Concept & prototype testing

To test my concept to close the utensil consumption cycle and provide reusable metal utensils, I have brought it out in part to the north shore Chicago community. My primary question is, presented with the option, will users choose the metal utensils? Secondarily, will they return them? Utilizing a messaging bot for user communication and wonderful, like-minded establishments to test, I am hoping to answer these questions and uncover additional insight.

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Design research summary

Plastic is a problem. "How might we delightfully reduce single-use utensils amongst US urbanites?" This is the challenge I am exploring as my master's capstone in the Strategic Design & Management program at Parsons at The New School. Part OneDesign Thinking Research–will be part of a four booklet set with the completion of the program in May 2018. Download a free PDF of the first booklet by clicking the button below.


Interactive exploratory projects

I enjoy creating interactive pieces to teach what I know or explore a new skill. Take a look and if you do use any materials and have feedback, I've love to hear!

SXSW Interactive business cards | Recommendation system + graphic design

During SXSW, you have an opportunity to meet highly interesting and intelligent people from all over to world. As an Austin native, I decided to integrate the question I get most "What do you recommend?" into a purposeful first impression, creating a system of business cards, a Google map with specific locations, and a page with overall tips.

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On Mission to Mars with SpaceX | Forecast scenarios with Parsons MS SDM program

In collaboration with Nicole Cacal

How might working for SpaceX look in 2028? We chose to leverage Survey Monkey and communicate future scenarios with a choose your own adventure story.

It's 2022 and you have a chance to live on Mars...what do you do?

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Creative Warmup | Javascript + exercise

Everyone is creative. Strengthening your ability to generate ideas and look at problems from a variety of perspectives and degrees of practicality can be very useful, no matter your age or career subject.

Take ten minutes and random items you'd find in your junk drawer or office desk and stretch your mind!


Tutorials | Boolean logic for data exploration

Most Boolean logic tutorials out there are geared to engineers and dry. To a digital marketer, this can seem scary, but learning the skill is increasingly useful in writing digital listening queries and quickly mining mentions. In creating this tutorial, I focused on making it fun, visual, and appropriate for this audience.

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Note | Social media analysis and visualization

How might you synthesize social media and visualize it in a new way? What if you introduced senses beyond just sight?

What began as an exercise to reimagine social media data from an event turned into a prototype for a new type of "live music."

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It's Love. Remixed | Javascript + game

Love can be so cliche.

This game remixes chart-topping love songs of the 90s with cliches of today. What's love got to do with it? Nothing. Absolutely nothing.

Test out the game concept and play a round or two!


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Say Yes Moments | Blog

A bold, thoughtful, proactive choice when the reward may outweigh a great risk; inherently requires declining other options that distract or conflict with said choice.

A "say yes moment," if you will. This passion project started as a personal way of sharing my decision and process of moving to New York, and I have recently expanded it to be a forum in which to share others' stories of bold decisions with the goal of celebrating and encouraging personal feats of bravery. Take a look and consider sharing your own moment!