In early 2017, Snap, Inc. (the parent company of Snapchat) made an important decision in the life of its company and the social media field when it went public with its IPO. By doing so, it made the claim that not only was it a unicorn and disruptive force in the media industry, but it was here to stay. With its potential success and business sustainability, this company has the chance to join the ranks of disruptive innovators turned leaders…but will it?